The aim of the project is to understand the evolving behavior, emotions, attitudes, and working cultures of mobile warriors.
Our mission is to, through design, provide delightful and seamless working and collaboration experience to a diverse workgroup who has different devices approaches.
3 cities
60 in-depth interviews
72 diary studies
1442 photos & video footages
Not all mobilities are equal. We studied mobile warriors movement patterns to unearth their pain points in and across different work zones. From this, we managed to map their movement in and across different spaces.
Further, via in-depth ethnographic-based research, we were able to develop a deep understanding for mobile warriors’ attitudes, behavior, and pain points on-the-go.
Finally, we derive a zero-anxiety product strategy to
design a delightful on-the-go experience for our customers
Worry less, Carry less
We want our products to give a piece of mind to our customers so that they don’t have to overpack for ‘just-in-case’. Some initiatives include Worry-free power – all day long power, clutter free products for quick deployment, reduce item mass etc.
Anywhere, Anytime
Zero boot-up time and deployment ready solutions are the our priority. We also enhanced the input experience while users are on-the-go where classic keyboard and mouse will be less useful. Beach-proof, ruggedized design are needed for users to work anywhere, anytime.
Safe & Secure
To give users back their focused time, helping them easily phasing in-and-out between tasks. To ensure that nothing left behind before and during the travel — easily identify, pack, and unpack for event moments such as airport security clearance.