Transforming insight into impact
Innovation | Product Management | UX research
Unveiling the Human Story: from Researcher to Product Owner, I weave data-driven insights, visuals, innovation and build them into impactful experiences that resonate with people's lives and aspirations
Embracing Curiosity for a Better Tomorrow: Empathy, Strategy, and Speed fuel my journey from 'Why' to 'Wow'
Deep Empathy
Understanding people is about walking into their life — seeing what they see and feeling what they feel. No single way of doing so — it is all about a strong desire to put yourself in your audiences’ shoes.
Diary study | Journey mapping | Mystery shopping
Strategic Precision
Distilling research, data, and intuition into lean, lovable solutions, de-risking a concept throughout its journey to commercialization — identify what to build next to unlock amazing new experiences.
Agile Execution
Bringing abstract ideas to life, ensuring right experience is delivered and in a timely manner by setting and adjusting priorities along the way.